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Meet Our Sales Team

WHAT WE DO
APG’s mission is to design, develop, and manufacture top quality and highly valued industrial measurement equipment and data service. By doing this, we can provide our customers with reliable solutions for the toughest measurement problems. Our experienced sales team is here to guide you in selecting the right productions and provide personalized solutions for your needs. Get to know the people behind our innovative solutions.
CONTACT US
Shaw Merrill
INSIDE SALES MANAGER
Phone ext. 1038
Shaw is an Inside Sales Manager who loves interacting with customers, finding joy in meeting diverse and interesting people. He believes in building strong client relationships by listening to their stories and understanding their needs, which helps him provide the best solutions. Shaw has learned that sales is about trust and ongoing support, not just making a sale. Outside of work, he enjoys sailing on Bear Lake during the summer and skiing at Beaver Mountain in the winter, embracing his passion for outdoor adventures as a dedicated skier.
Benny Beazley
SR. REGIONAL SALES MANAGER
Cell: (615) 970-9731
Benny is a Senior Regional Sales Manager who enjoys the challenge of solving project designs and focuses on being a solution provider rather than just a sales rep. His approach to client relationships centers on reliability—doing what he says he’ll do when he says he’ll do it. A fun fact about Benny is that he handles the technical work on his own golf clubs and compound bow.
Bryan Ritchey
REGIONAL SALES MANAGER
Cell: (508) 269-0924
Bryan serves as one of our Regional Sales Managers. He enjoys helping customers solve problems and takes pride in being a trusted expert they can rely on. Through his sales experience, Bryan has learned the importance of resilience. One of the most adventurous things he’s done is helping rebuild Puerto Rico after Hurricane Maria.
Steve Pond
REGIONAL SALES MANAGER
Phone ext. 1010
Steve is our Regional Sales Manager who covers the Rocky Mountain Territory and Western Canada. He’s likes learning more about what our products can do, building relationships with customers, and identifying solutions. Steve’s approach to client relationships involves clear communication, listening, collaboration, and consistent follow-up. His sales experience has taught him the value of knowing when to "shut up and listen." Outside of work, Steve enjoys watching sports, particularly his daughter’s fastpitch softball games, as well as fly fishing, umpiring baseball games, and spending time with his family.
Ben Rindlisbacher
INSIDE SALES REP
Phone ext. 1006
Ben serves as a Sales Representative for the West Coast region. He enjoys many aspects of his job, especially working with customers to find the right solutions for their needs. Ben believes that building strong relationships takes time and that providing quality service and products is key to maintaining them. He’s learned to be more open-minded through his experience in sales. Outside of work, Ben enjoys playing basketball and spending time outdoors.
Carlos Gonzalez
INSIDE SALES REP
Phone ext. 1042
Carlos joined APG in October 2023 and serves as an Inside Sales Representative, focusing on international partners. He enjoys interacting with diverse customers and finding new homes for the company’s products worldwide. Carlos builds relationships by understanding customer needs and maintaining clear, consistent communication, which fosters trust and long-term partnerships. His sales experience has taught him the importance of balancing persistence and patience. Outside of work, Carlos keeps busy with soccer, whether he’s coaching, playing, or watching the game.
Katherine (Kat) Allen
ORDER ENTRY SPECIALIST
Phone ext. 1000
Meet Katherine (Kat) Allen, our Order Entry Specialist! Kat takes pride in building strong client relationships. She approaches her role with honesty, diplomacy, and a genuine interest in helping clients achieve their goals. When Kat is not at work, she enjoys reading, spending time with family and friends and playing board games. She also loves exploring new places—like walking a rope bridge in Ireland (how cool)! Whether she's adventuring  abroad or enjoying a quiet game night, Kat brings a balanced and upbeat energy that makes her a perfect fit for the APG family.
Gordon Greathouse
APPLICATIONS ENGINEER
Phone ext. 1008
Gordon serves as an Applications Engineer. Although he's not a salesman, Gordon provides technical support to both the Sales Department and customers. His favorite part of the job is working with great people. Gordon values trust and honesty when building and maintaining client relationships. From his experience, he’s learned that APG offers excellent solutions for applications worldwide. One of the most adventurous things he’s done is canoe down the Colorado River.
WHAT PEOPLE THINK
"Great Product website has all the information you need to make the best decision"
- Richard Kingston
"Automation Products Group builds quality and reliability into each and every product they provide."
- Anthony
"Amazing people to work with!"
- Brittany Hughes
OUR VALUES
  • EXCELLENCE in all we do
  • TRUST between all parties
  • HONEST and clear communication
  • Committed to continuous IMPROVEMENT
  • Ethical and professional COLLABORATION
NEED A HELPING HAND?
We're here and ready to assist you. Whether you're finding the perfect product for your needs or looking to understand the ins and outs of your equipment, we’re committed to providing expert guidance and support. We’re more than just sales—we’re your partners in finding the right fit for your unique applications.
LET'S TALK

Have a Question?

Our team is here to help you find the perfect solution for your needs. Contact us today!
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